A range that earns its shelf space

Why it works behind the chair

• 01

  Built for the backbar

  The core range ships in 1000ml pump bottles sized for daily salon use, so the cost per wash works at volume rather than at retail.

• 02

  Retail sizes that match

  The same formulations come in 250 to 300ml. Clients leave with what you used on them, which is the easiest retail sale there is.

• 03

  Sorted by treatment

  Products are filed against the services you already run: colour and chemical aftercare, keratin smoothing, scalp and thinning, curls.

If you already stock a line

What is different about this one

• 01

  The retail bottle is the backbar bottle

  Not a home version of it. 6 products are sold in the 1000ml backbar size and in a retail size, and the formulation does not change between them. A client who liked what you used on them can be sold the same thing, which is the shortest retail conversation there is.

• 02

  9 actives across 21 products

  A short list, repeated. Your team can learn what is in the range in an afternoon, and every product page names the actives doing the work, so a client asking what is in it gets an answer rather than a shrug.

• 03

  Reordering is a number

  The System Solution range is numbered on the pack, 1.1 to 5.3. Nobody has to describe a bottle by its colour down a phone line.

• 04

  Milan formulation, Malaysian manufacture

  The formulas come from Milan and the products are made here. For a backbar that is a European formulation you reorder from a local supply, rather than one that arrives by import season.

• 05

  What it is not

  A brand your clients already know. Alken is a trade line: the argument is what is in the bottle, the size it comes in, and what it costs you per wash, not the name on the front.